I provide end-to-end social media management, combining strategic planning, content execution, audience engagement, and performance analysis to help brands build credibility, increase visibility, and achieve sustainable growth online.
Focus on growing your brand while I handle the day-to-day management of your social media presence. From content planning and publishing to audience engagement and performance tracking, every activity is guided by a clear strategy designed to support your business goals.
What's Included:
🟡 Content planning, scheduling, and publishing.
🟡 Monthly performance reporting
🟡 Community management (comments and
direct messages)
🟡 Competitor and industry monitoring
🟡 Custom content calendar
🟡 Audience engagement strategy
Transform your raw footage into polished, engaging content that captures attention and keeps viewers watching. I create long and short-form videos with strategic editing and audience-focused storytelling to maximize engagement across today's leading platforms.
What's Included:
🟡Short-form video editing for Facebook,TikTok, Instagram Reels, and YouTube Shorts.
🟡 Strategic pacing and viewer-retention optimization
🟡 Background music and audio enhancement
🟡 Branded visual elements (logos, fonts, and brand colors)
🟡 Captions and subtitles for accessibility and engagement
🟡 Smooth transitions and visual effects
🟡 Hook enhancement to strengthen audience retention from the first few seconds
🟡Export optimization for each platform
🟡 Original editing and creative assembly, including footage selection, cutting, pacing, transitions, effects, audio enhancement, captions, and storytelling. Royalty-free music, stock footage, sound effects, and other licensed assets may be sourced and integrated when needed to support the final edit.
Effective content goes beyond aesthetics; it should capture attention, communicate your message clearly, and encourage audience engagement. I create branded visual content tailored to your audience, helping your business maintain a professional and consistent presence across social media platforms.
What's Included:
🟡Custom-branded graphics for promotions, announcements, and marketing campaigns.
🟡Social media story designs and highlight covers.
🟡Carousel posts for educational, storytelling, and engagement-focused content.
🟡Brand consistency review and visual alignment.
🟡Conversion-focused caption writing.
🟡Monthly content batch creation for streamlined publishing.
🟡Platform-optimized designs for Facebook, Instagram, LinkedIn, and more.
🟡 Original design and creative composition, with custom layouts, typography, branding, visual hierarchy, and platform-specific formatting. Royalty-free or licensed visual assets may be sourced and incorporated when needed to complement the design.
I'm a Social Media Manager and Video Editor based in the Philippines.
Though my roles began in operations and franchise consulting, social media management became the area where I made the most impact, growing a restaurant’s Facebook page to 38,000+ monthly views within just 30 days and to over 22,000 followers within 4 to 5 months, entirely through organic content with zero ad spend. What sets my approach apart is that I’ve seen both sides of the process. Working in a hybrid setup at Grainsmart and BKA meant I wasn’t just posting content. I was also the one handling the inquiries, responding to leads, and seeing firsthand how each post translated into real customer engagement and business outcomes.
That’s almost 8 years of experience shaped not just by strategy, but by direct exposure to what actually converts.
No fluff, no empty buzzwords. Just content and systems that actually work.
Social Media Manager | Content Creation | Video Editor
Branch Operation Manager
February 2024 - March 2026
Job Description
Managed daily restaurant operations and ensured smooth business workflow.
Created and managed the restaurant’s social media pages from scratch.
Produced photo and video content for promotional marketing.
Designed social media posts and edited content using Canva.
Wrote engaging captions to attract customers and increase online visibility.
Managed Facebook and other social media platforms to improve customer engagement.
Assisted in building the restaurant’s online presence through consistent content posting and branding.
Handled both operational and digital marketing responsibilities simultaneously.
Social Media Responsibilities | Franchise Business Consultant
April 2021 - June 2023
Job Description
Assisted franchisees with business operations and growth strategies.
Promoted franchise offers through social media and online marketing.
Managed social media pages using Meta Business Suite.
Created content, scheduled posts, and engaged with potential clients.
Conducted webinars and responded to inquiries about franchise opportunities.
Supported franchise partners using the company’s business model and marketing strategies.
Travel Reservations & Ticketing Officer
August 2016 - February 2020
Job Description
Managed airline and accommodation reservations through the VIA.com B2B travel booking
platform, assisting customers through 4 channels: phone, email, Facebook, and walk-in inquiries.
Coordinated directly with hotels, condos, and resorts to verify reservation details and guest names,
helping ensure accurate bookings and minimize potential booking issues.
Compiled and analyzed monthly booking transactions into sales and month-end reports,
organizing customer records and segregating booking data for accurate reporting.
Explore a selection of projects that demonstrate my expertise in content strategy, social media management, and digital marketing, helping brands build stronger online connections, increase engagement, and grow their digital presence.
Industry: Restaurant
Platform: Facebook
Project Duration: May 15 – June 11, 2024
38,690 Views
↑ 312.4%
24,710 3-Second Views
↑ 285.6%
8,320 1-Minute Views
↑ 198.7%
Over a 28-day period, the page generated 38,690 total views, representing a 312.4% increase compared to the previous period. This growth was achieved through consistent content creation, strategic posting, and audience-focused content, without relying on paid advertising.
24,710 3-second views (+285.6%) showed that the content was successfully capturing attention and encouraging users to stop scrolling and engage with the page.
More importantly, 8,320 1-minute views (+198.7%) demonstrated strong audience retention. People weren’t just seeing the content; they were staying to watch, interact, and learn more about the brand and its offerings.
For a restaurant business, success goes beyond views and engagement. The content helped generate inquiries about the restaurant’s location, menu, and operating hours, while also increasing customer visits. Many diners discovered the business through social media posts before deciding to visit the store.
The consistent online presence also contributed to greater local visibility, attracting interest from food enthusiasts, content creators, and vloggers who wanted to feature the restaurant on their own platforms. This created additional exposure and strengthened the brand’s reputation within the local community.
The restaurant’s goal was to increase brand awareness and showcase its menu through engaging social media content. Consistent posting, food-focused visuals, and strategic content planning helped strengthen its online presence and reach a wider audience.
Developed a content planning and scheduling system focused on promoting best-selling menu items, highlighting customer experiences, and maintaining a consistent online presence. Content was designed to capture attention, build curiosity, and encourage people to learn more about the restaurant.
Increase restaurant visibility and promote menu offerings through consistent content creation.
Reels • Food Photography • Promotional Posts • Content Calendar
Increased audience engagement, generated customer inquiries, and strengthened the restaurant’s online presence through organic social media content.
Increase brand awareness, attract local customers, and showcase menu offerings through engaging social media content.
Focused on highlighting best-selling dishes, new menu launches, and special offers to increase visibility and customer interest.
Sample Content:
Content Formats:
Designed to encourage interaction, build community engagement, and strengthen relationships with existing and potential customers.
Example:
Content Format:
Focused on building recognition and showcasing the restaurant’s identity, atmosphere, and overall dining experience.
Example:
Content Format:
Created to provide value, educate customers, and maintain a balanced content mix.
Example:
Content Format:
